Where’s the BREAKDOWN? Part 1

In my experience small businesses and other organizations struggle for one simple reason.

𝐖𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧? 𝐏𝐚𝐫𝐭 𝟏

The struggle may manifest as different symptoms, but it comes down to the same problem.


🩺 The symptom may be stagnant sales or inadequate sales.

🩺 The symptom may be slow or non-existent growth.

🩺 The symptom may be an unbearable and dysfunctional company culture.

🩺 The symptom may be a lack of people willing to work for the vision (paid or volunteer).


It could be any of those or some combination.

But I often find that they come down to the same, simple problem:

𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 𝑩𝒓𝒆𝒂𝒌𝒅𝒐𝒘𝒏

Yep. If you experience any of the above symptoms, that is the first thing I would look for.

People often say money is the lifeblood 🩸 of a business. I disagree. I think it’s actually communication. Because unless the communication flows, the money doesn’t. If the communication stops flowing, the money will follow suit in short order. And when communication flows, the money will soon follow. Do you notice this too?

Your cash flow is a DIRECT result of your communication flow.

There are just 2 basic and important directions in which communication needs to flow, but I’ll save that for the next installment.