Where’s the BREAKDOWN? Part 2
Stagnant growth? Dysfunctional culture? I’ll tell you the first place I would look.
𝐖𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧? 𝐏𝐚𝐫𝐭 𝟐
We’ve established that communication flow precedes cash flow.
Communication is the lifeblood of any business or organization. But that’s just the tip of the iceberg , and just knowing that won’t get you to the finish line.
Here’s the next question to ask: how is your supply and demand side communication?
I CANNOT overstate the importance of this question!
Every organization sells something. And in order to this it buys low and sells high, profiting from the difference. In order to coordinate this, you need messages to attract people who demand 𝒂𝒏𝒅 people who supply.
For some organizations this is relatively simple and straightforward. You buy widgets wholesale and you sell them to the consumer.
But you might be surprised how many organizations have what I have come to call “unconventional supply and demand relationships”. I have worked with many of them. They are a little, or sometimes a LOT more complicated than widgets. One organization we work with has at least 5 different audiences, each with its own necessary messaging, all of which must be carefully managed and balanced to keep everything working.
Without exception, every organization we have helped see this more clearly has experienced both dramatic growth AND improvement in their organizational culture. I don’t think the two results are unrelated.
Take a look at your organization. Who are all the people you need to persuade in order to make it work? Are you thinking hard about the messaging you deliver to each of them and how their lives will improve as a result of working toward your vision?
The labor shortage - it’s all a supply-side communication problem.
A final note...
I am watching the American version of The Office with my family. The dynamics of that show often provide wonderful grist for articles like this. Last night, as I was thinking about this post, we saw the episode which contains the linked video. As satirical and cynical as it is, it’s a GREAT illustration of importance of supply side communication!
It's something your organization needs, and I KNOW you can do better than Sabre 😆
How is YOUR supply side messaging?